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Experienced sales leader Ala Lada joins Aya as Director of Sales

Aya is pleased to announce that Ala Lada has joined the leadership team as the Director of Sales, reporting into Chanddeep Madaan, CEO.  Ala brings years of experience in the industry as well as a vast network of senior level connections and will play a strong role in building and growing the team as well as revenue, said Chanddeep Madaan.

Ala is a results-driven leader who was most recently with Alberta Blue Cross as the Manager of Group Sales & Business Development for southern Alberta.  While at Alberta Blue Cross, he managed a team of 20 sales and service representatives who were responsible for revenue growth and customer retention.  Prior to Alberta Blue Cross, he was Director, Strategic Partnerships at Nuera Insurance Inc, an InsureTech brokerage and before that he was a regional manager with Echelon Insurance.

We are thrilled to have Ala join our team here at Aya and are very much looking forward to his leadership and contributions towards our rapidly growing business, added Madaan.  

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