About Us
Aya is on a mission to provide health and wellness
benefits to everyone.
Aya is a leading Canadian health technology company revolutionizing the way individuals manage their healthcare expenses since 2018. We specialize in providing personalized benefits through our innovative health and wellness spending accounts (HSA and WSA). With Aya, you can take control of your healthcare and enjoy the financial flexibility you deserve.
Meet our Founder and CEO
Chanddeep Madaan
Founder
Chanddeep is our founder and former CEO of Aya, currently serve as Chairman of the Board. Prior to funding Aya he was the interim CFO at Karmic Labs, managing legal, compliance, finance, and risk functions. Before Karmic, he was on the Capital Projects and infrastructure team at PwC specializing in retail strategy, risk management, and process development.
In his former role as an associate in the capital markets innovation team at Fisher Investments, he analyzed large data sets to identify trends in market activity and report on a $60B portfolio’s performance.
He graduated with a Nuclear Engineering degree from UC Berkeley. Outside work, Chanddeep enjoys working out, yoga and drawing.
Victor Canete
CEO
Victor is our CEO. Before joining Aya, he served as President and CFO of 3T Bike America. He also held the role of CFO at Cervélo Cycles, where he played a pivotal role in driving revenue growth and led several strategic initiatives, including the implementation of ERP systems, securing financing, and negotiating tax agreements in Neuchâtel, Switzerland.
Victor is a Certified Public Accountant (CPA) from Caracas, Venezuela. He began his career as an auditor at Arthur Andersen before moving to Ernst & Young.
His broad professional experience includes leading operations, sales, and finance teams across Canada, the United States, Switzerland, and Italy.
Meet our investors
Meet our advisors
Jon Mackey
Jon is a partner and the managing director in Canada for True, a leading talent management company. He joined the firm with more than 15 years of leadership advisory experience both on the client and consulting side.
Prior to True, Jon led Heidrick & Struggles in Canada where he focused on CEO, board and financial officer searches as well as financial services and private equity sectors. Earlier in his career, Jon spent a number of years at the Royal Bank of Canada where he led human resources for RBC Insurance and held roles in executive talent management.
Barry Stamos
Barry is the Entrepreneur-in-Residence at 500 Global, the most active Venture Capital firm in the world. Previously Barry was the Global Practice Leader of Strategy & Innovation at Acxiom and helped build a business unit from scratch to an exit to IPG in 2018. Barry built and sold his first startup INBOX Marketing in San Francisco to Responsys prior to their IPO and exit as a unicorn to Oracle.
Barry’s the Founding Advisor to Tuft & Needle, a boot-strapped startup that merged with Serta Simmons in 2018. Barry’s also an angel investor in Thrive Market and the Co-Founder of Superwell, Guided, and Miami made.
